Photography

Four territories

Every Materik image belongs to one of four territories. Pick one per layout and stay inside it: mixing them in the same page is what makes a brand look borrowed.

Macro Materia, the material is the artwork

Shoot each surface like a painting, not a sample.

  • One piece, one portrait. No two are alike.
  • Gallery light, even or raking. Nothing blown out.
  • Frame it like a canvas. The pattern bleeds off the edges.
  • Show the cut: block, slice, edge, the hand behind it.

Sharp. No grain, no blur. The material speaks.

Nature in Motion, where the material comes from

Shoot nature as sensation, never as scenery.

  • Water, wind, light. The ocean world of our names.
  • Move the camera, 1/8 to 1/2 sec. Intentional blur.
  • Grain on top, colors muted. Film, not filter.
  • Abstract wins over beautiful. If it looks like a postcard, delete it.

This is the emotional layer. It should feel, not show.

Object as Sculpture, the product is a monolith

Shoot the product like industrial art, not a gadget.

  • One object, one stage: stone, metal, raw concrete.
  • One hard light. Long shadows. Museum silence.
  • Details as graphics: the barrel, the engraving, the edge.
  • Greyscale world, one accent taken from the material itself.

Total sharpness, zero props. The object holds the frame alone.

Worn, Not Posed, fashion campaign, not lifestyle

Shoot people like an eyewear editorial, not a tech ad.

  • The product in use: hand, pocket, desk, street.
  • Direct flash, film grain. Caught, not staged.
  • Crop tight, cut faces. The gesture is the subject.
  • Real places, hard light. Never smiling at phone stock.

Cool over friendly, attitude over explanation.

Shot types in the library

The Asset Library groups photos by placement, not by territory. Use the type that fits the slot.

  • Hero: clean, single hero image of the product, for banners and page headers.
  • Lifestyle: product in a real setting or in use.
  • Still Life: styled studio composition, often several pieces together.
  • MagSafe: shots that show the MagSafe use of the case.
  • Product: plain product shots, for listings.
  • Video: short product videos.

Rules

  • Use the photos as provided. Do not apply heavy filters or aggressive crops.
  • Do not add text or logos on top of a hero image unless the layout calls for it.
  • No colored overlays on photography.
  • No stock imagery.
  • No photo credit is required.